Sudheer Rai
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210 Google Search Engine Optimization Factors For 2019.

SEO(Search Engine Optimization) is always considered as one of the long run marketing strategy. So lets discuss about the ranking factor parameters which are used by the Google to rank a website or you can say a HTML webpage on their search engine.

Here are 210 search engine ranking factors.

Domain Factors

 
  • Domain Age
  • Keyword Appears In Top Level
  • DomainKeyword As First Word In Domain
  • DomainKeyword As First Word In Domain
  • Keyword As First Word In Domain
  • Domain Registration Length
  •   Keywords In Subdomain
  •   Domain History
  •   Exact Match Domain
  •   Public vs. Private WhoIs
  •   Penalized WhoIs Owner
  •   Country TLD Extension

Page Lavel Factors

  • Keyword In title tag
  • Title Tag Starts With Keywords
  • Keyword in Description Tag
  • Keywords Appears In H1 Tag
  • TF-IDF
  • Content Length
  • Table Of Content
  • Keyword Density
  • Latent Semantic Indexing Keywords In Content
  • LSI Keywords In Title And Description tag
  • Page Covers Topic in Depth
  • Page Loading Speed via HTML
  • Page Loading Speed via chrome
  • Use of AMP
  • Entity Match
  • Google Hummingbird
  • Duplicate Content
  • Rel=Canonical
  • Image Optimization
  • Content Recency
  • Magnitude of Content Updates
  • Historical Page Updates
  • Keyword Prominence
  • Keyword In H2 and H3 Tag
  • Outbound Link Quality
  • Outbound Link theme
  • Grammar and Spelling
  • Syndicated Content
  • Mobile Friendly update
  • Mobile Useablity
  • “Hidden” Content On Mobile
  • Helpful “Supplementary Content”
  • Content Hidden Behind Tabs
  • Number Of Outbound Links
  • Multimedia
  • Number of internal links pointing to page
  • Quality of Internal Links pointing to Page
  • Broken Links
  • Reading Level
  • Affiliate Links
  • HTML Errors/W3C Validation
  • Domain authority
  • Page’s PageRank
  • URL Length
  • URL Path
  • Human Editors
  • Page Category
  • WordPress Tags
  • Keywords In URL
  • URL String
  • References and Sources
  • Bullets and Numbered Lists
  • Priority Of Page In Sitemap
  • Too Many Outbound Links
  • Quantity Of Other keywords Page Ranks For
  • Page Age
  • User Friendly Layout
  • Parked Domain
  • Useful Content
  • Content Provides Value and Unique Insights
  • Contact Us Page
  • Domain Trust/trust rank
  • Site Architecture
  • Site Updates
  • Presence Of Sitemap
  • Site Uptime
  • Server Location
  • SSL Certificate
  • Terms of Services and Privacy Pages
  • Duplicate Meta Information On Site
  • Breadcrumb Navigation
  • Mobile Optimized
  • Youtube
  • Site Usability
  • Use of google analytics and google search console
  • User reviews/Site reputation

Backlink Factors

  • Linking Domain Age
  • # Of Linking Root Domain
  • # of Links From Separate C class IPs
  • # Of Linking Pages
  • Backlink Anchor text
  • Alt Tag for Image Link
  • Links from .edu or .gov domains
  • Authority of linking page
  • Authority of Linking Domain
  • Links from Competitors
  • Links from Expected websites
  • Links From Bad Neighborhoods
  • Guest Posts
  • Links from ads
  • Homepage Authority
  • Nofollow Links
  • Diversity Of Link Types
  • “Sponsored Links” or Other words around link
  • Contextual links
  • Excessive 301 Redirects To Page
  • Internal Link Anchor Text
  • Link Title Attribution
  • Country TLD of Referring Domain
  • Link Location in Content
  • Link Location On Page
  • Linking Domain Relevancy
  • Page Level Relevancy
  • Keyword in Title
  • Positive Link Velocity
  • Negative Link Velocity
  • Links From Hub Pages
  • Link From Authority Site
  • Linked To As Wikipedia Sources
  • Co-Occurences
  • Backlink age
  • Links from real sites vs splogs
  • Natural Link Profile
  • Reciprocal Links
  • User generated Content Links
  • Link From 301
  • Schema.org Usage
  • TrustRank of Linking site
  • Number of outbound link on page
  • Forum Links
  • Word Count Of linking Content
  • Quality Of Linking Content
  • Sitewide Links
  • User interaction
  • RankBrain
  • Organic Click Through rate For A Keyword
  • Organic CTR For All keywords
  • Bounce Rate
  • Direct Traffic
  • Repeat Traffic
  • Pogosticking
  • Blocked Sites
  • Chrome Bookmarks
  • Number Of Comments
  • Dwell Time

Special Google Algorithm Rules

  • Query Deserves Freshness
  • Query Deserves Diversity
  • User browsing History
  • User Search History
  • Featured Snippets
  • Geo Targeting
  • Safe Search
  • Google+ Circles
  • YMYL Keywords
  • DMCA Complaints
  • Domain Diversity
  • Transactional Searches
  • Local Searches
  • Top Stories Box
  • Big Brand Preference
  • Shopping Results
  • Images Results
  • Easter Egg Results
  • Single Site Results For Brands
  • Payday Loans Update
  • Brand name Anchor Text
  • Branded Searches
  • Brand + Keywords Searches
  • Site has facebook Page and Likes
  • Site has twitter profile with followers
  • Official LinkedIn Company page
  • Known Authorship
  • Legitimacy of Social Media Accounts
  • Brand Mentions on Top Stories
  • Unlinked Brand Mentions
  • Brick and Mortar Location

On Site Webspam Factors

  • Panda Penality
  • Links to bad Neighborhoods
  • Redirects
  • Popups or Distracting Ads
  • Interstitial Popups
  • Site over-Optimization
  • Gibberish Content
  • Doorway Pages
  • Ads Above the Fold
  • Hiding Affiliate Links
  • Fred
  • Affiliate sites
  • Autogenerated Content
  • Excess PageRank Sculpting
  • IP Address Flagged As Spam
  • Meta Tag Spamming

Off Site Webspam Factors

  • Hacked Site
  • Unnatural influx of links
  • Penguin Penalty
  • Link Profile with high % of Low Quality Links
  • Links from unrelated websites
  • Unnatural Links Warning
  • Low Quality Directory Links
  • Widget Links
  • Links From the Same class C IP
  • Poison Anchor text
  • Unnatural Link Spike
  • Links From Articles And Press Release
  • Manual actions
  • Selling Links
  • Google Sandbox
  • Google Dance
  • Disavow Tool
  • Reconsideration Request
  • Temporary Link Schemes

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